Become an SEO Expert

Become an SEO Expert in Bangladesh Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website's visibility on search engines, attracting the right kind of traffic to the right pages on your site.

Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.

You can't get to the top of search engine results without strong links. Learn smart link-building strategies to improve your site's SEO and traffic in this course with expert Anson Alexander. Anson helps you understand how search engines perceive links, how links affect page ranking, and what qualities make for an excellent link. He also shows how to use link analysis tools to assess your site's backlink profile and find new link-building opportunities. Plus, discover how to get links from other websites and social networks, encourage reciprocal linking, and build links from blogs and directories. Anson also helps you avoid link schemes that may get you into trouble with search engines, such as hiding and buying links.

Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)

Formulating a keyword strategy is one of the most important activities in marketing. Properly optimizing a website and strategically using keywords can yield visitors for years. Digital marketing expert Matt Bailey begins with the basics, covering what keywords are and what they do. Next, learn about how to find and analyze the right keywords for your business and implement them into different channels. Matt covers all the important components of choosing keywords including how to determine customer intent, identify trends, develop analytics, utilize negative keywords, and focus on what works. Finally, learn about how to measure the results, understand rankings, and establish priorities.

Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).
Video is a powerful, engaging, and entertaining way to connect with consumers that has a potentially huge return on investment. It's easy to access on any platform, and increasingly easy to create. Digital marketing expert Matt Bailey walks through the important elements of a successful strategy for using video to sell products, create a channel for advertising revenue, or cultivate an audience. Discover how to use keywords to make videos more searchable, market more effectively to increase viewership and retention, and apply analytics to improve marketing. Matt explores a complete framework for planning, design, and branding of online video.

Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
Search engine optimization (SEO) is crucial to the success of every business. But local SEO is particularly important to "brick and mortar" stores and services. Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores.
First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Want to appear in Google Maps and local search results? Find out how to make sure your listing shows up by setting up your Google My Business page, and learn how to incorporate links and reviews. Finally, discover how to secure backlinks from reputable sources and handle SEO for a business that has multiple locations. If you want to boost your ranking, understand the competition, or just understand how search engines like Google operate at a local level, this is the course for you.

Get SEO tips for attracting and retaining a global audience. Learn how to optimize your website for different countries and languages.
Attract international visitors to your website with these SEO tips from David Booth. This course can help you develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google and Bing; and the market share of such search engines as Baidu (China), Yandex (Russia), and Naver (South Korea).
Discover global and regional aspects of how to determine target markets and optimize your website for different countries and languages. Explore the technical elements of international SEO, including how search engines handle multilingual and multiregional content and how to optimize pages using Google Search Console. Learn best practices for ensuring your content is translated properly, as well as crucial on-page tactics for international SEO. Plus, David goes over how to measure results using key tools and techniques.